This Privacy Policy explains how Switchbackcycles ("we", "us", or "our"), operating at midnight-casino.click, collects, uses, and protects personal data submitted by visitors to our midnight casino review website. Switchbackcycles.co.uk is the data controller responsible for your personal information. By using our site, you acknowledge that you have read and understood this policy. This policy was last updated in 2026 and applies to all users located in Great Britain and beyond.
Information We Collect
Information You Provide
- Your name and email address when you subscribe to our newsletter or contact us directly
- Messages, feedback, or enquiries submitted through contact forms on midnight-casino.click
- Any preferences or settings you voluntarily share with us regarding casino review content
- Account registration details, where applicable
Information Collected Automatically
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited on midnight-casino.click, time spent, and navigation paths
- Referring URLs indicating how you arrived at our site
- Cookie identifiers and session data (detailed in the section below)
- Clickstream data, including interactions with affiliate links and casino review pages
Cookies We Use
Switchbackcycles.co.uk uses cookies and similar tracking technologies to ensure our site functions correctly, improve your browsing experience, and measure the performance of our midnight casino content. You may manage your cookie preferences at any time via your browser settings or our on-site cookie consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on midnight-casino.click | Session / up to 1 year |
| Analytics | Tracks visitor behaviour and page performance to help us improve casino review content | Up to 2 years |
| Affiliate / Marketing | Records click-throughs to casino operators so referral commissions can be attributed correctly | 30–90 days |
| Preferences | Remembers your chosen settings such as cookie consent status and display preferences | Up to 1 year |
| Third-Party Advertising | Used by advertising partners to deliver relevant promotional content related to our reviewed casinos | Up to 13 months |
How We Use Your Data
- To operate and maintain midnight-casino.click and deliver our midnight casino review service
- To respond to your enquiries and provide customer support
- To send newsletters or updates about new casino reviews, where you have consented
- To analyse site traffic and user behaviour in order to improve content quality and navigation
- To track affiliate referrals and manage commercial partnerships with casino operators
- To comply with legal and regulatory obligations applicable in Great Britain
- To detect, prevent, and address fraudulent or abusive activity on our platform
Legal Bases for Processing
Switchbackcycles.co.uk processes your personal data in accordance with the UK GDPR and, where applicable, the EU GDPR. Our legal bases include: consent — for example, when you opt in to marketing emails or accept non-essential cookies; legitimate interests — such as analysing site performance, managing affiliate relationships, and improving our casino review content, where those interests are not overridden by your rights; contractual necessity — where processing is required to fulfil a service you have requested; and legal obligation — where we are required to retain or disclose data under applicable law.
Third Parties & Affiliate Links
Our midnight casino reviews on midnight-casino.click contain affiliate links to licensed gambling operators. When you click these links, you will leave our site and enter a third-party platform governed by its own privacy policy. We may receive a commission for referred players, and affiliate cookies may be set to track these referrals. We also use third-party analytics providers, such as Google Analytics, to measure site performance. These providers may process data on our behalf as data processors under appropriate data processing agreements. Switchbackcycles.co.uk is not responsible for the privacy practices of any linked third-party casino or service provider.
Your Privacy Rights
- Right of Access: Request a copy of the personal data midnight-casino.click holds about you
- Right to Rectification: Ask us to correct any inaccurate or incomplete personal information
- Right to Erasure: Request deletion of your personal data where there is no legitimate reason for us to continue processing it
- Right to Data Portability: Receive your data in a structured, machine-readable format to transfer to another controller
- Right to Object: Object to processing based on legitimate interests, including direct marketing
- Right to Restrict Processing: Request that we limit how we use your data in certain circumstances
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing
To exercise any of these rights, please contact us using the details provided in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
Data Security & Retention
Switchbackcycles.co.uk implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure. These measures include encrypted data transmission via HTTPS, access controls, and regular security assessments. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or as required by law. Contact form data is typically retained for up to 24 months, after which it is securely deleted. Analytics and affiliate tracking data is retained in accordance with the retention periods specified in the cookies table above.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way midnight-casino.click handles your personal data, please get in touch with our team. You can reach us by email at [email protected] or by writing to us at the address associated with midnight-casino.click. We are committed to addressing all privacy-related enquiries promptly and transparently. If you are unsatisfied with our response, you retain the right to escalate your concern to the Information Commissioner's Office (ICO) at any time.